Fox wants to do someAlienmarketing. Unfortunately, it’s been 37 years sinceAlien, and that’s not a nice round number. However, it has been 30 years sinceAliens, but you want to pay homage to both movies, and not wait until July whenAlienswas released. How do you pull it off? Go for a deep cut instead—LV426, and isn’t that really just April 26th when you look at it in a marketing friendly way?
Yes, Fox is turning April 26th into “Alien Day”, which the press release describes as “an out-of-this-world global celebration of the ALIEN franchise culminating with a special 24 hour, fan-focused social media event.” The day will “encompass a wide range of executions including nationwide screenings, never-before-seen consumer product activations and the kickoff of theALIEN: Ultimate Trivia Challenge, allowing fans to test their ALIEN knowledge – with the chance to win memorable prizes every 42.6 minutes on Twitter.” Executions! Product activations! What more could you want!
Fox also seems to have recognized how badly people latch onto certain minor aspects of movies like Marty’s futuristic Nikes fromBack to the Future Part II. They’ve responded with Reebok’s Alien Stomper Sneakers, “an exact replica of the ALIEN High-Top Stompers worn by Sigourney Weaver as Ellen Ripley.” Those shoes will be available starting on April 26th in select Reebok stores and at reebok.com.
Personally, I think the screenings ofAlienandAliensare the best part ofAlien Dayif only to see two great films that happen to be vastly different despite sharing the same protagonist and antagonist.
Check out the full press release below.
24 Hour Fan-Focused Social Media Event to Launch in Celebration of #AlienDay426
Dark Horse Comics, Funko, NECA, Sideshow Collectibles, Audible, Titan Books, Zen Studios and more than a Dozen other Partners Join Forces to Mark ALIEN DAY on Planet Earth
Reebok to Release Exact Replica of the ALIEN Stompers worn by
Sigourney Weaver as Ellen Ripley
Nationwide Screening Returns One of the Most Iconic Film Franchises
to Theaters Across the Country
Los Angeles, CA (June 15, 2025)– Twentieth Century Fox Consumer Products announced today an out-of-this-world global celebration of the ALIEN franchise culminating with a special 24 hour, fan-focused social media event on April 26th– a nod to LV-426, the planet from the iconic ALIEN films.ALIEN DAY(#AlienDay426) to encompass a wide range of executions including nationwide screenings, never-before-seen consumer product activations and the kickoff of theALIEN: Ultimate Trivia Challenge, allowing fans to test their ALIEN knowledge – with the chance to win memorable prizes every 42.6 minutes on Twitter.
Fox Consumer Products has teamed with an impressive portfolio of licensing partners; showcasing everything from unique apparel to exclusive comic books to high-end collectables. One of the most-requested licensed products, theReebok Alien Stomperworn by Sigourney Weaver as Ellen Ripley, as well as the mid tops worn by Lance Henrikson as the Android Bishop, are being released by Reebok in limited edition to markALIEN DAY. The iconic movie sneakers will be available beginning April 26that Reebok.com and select Reebok stores worldwide. Other ALIEN products include the following:
In addition, the Alamo Drafthouse is producing a nationwide screening program on April 26threturning the ALIEN franchise to theaters across the country. In over 20 cities, including Austin, New York, Los Angeles and Dallas, participating Alamo locations as well as partner venues will showcase a double-feature presentation of ALIEN and ALIENS. In Alamo locations, each pre-ordered ticket includes a Mondo-designed ALIEN T-shirt, released exclusively for the event screenings. Additionally, the screenings will be accompanied by exclusive ALIEN merchandise—including apparel, accessories, posters and records—from pop-culture company Mondo. Tickets go on sale tomorrow, to find a full list of participating theaters, visithttp://AlamoAliens.com.
ALIEN: Ultimate Trivia Challenge
The hallmark ofALIEN DAYwill be a 24-hour Twitter contest. Every 42.6 minutes a new ALIEN trivia question will be presented via the official Alien Anthology twitter account,@AlienAnthology. In advance of the contest kickoff, beginning at 12 AM ET on April 26th, fans will need to pre-register their Twitter handle at ALIEN Anthology (http://AlienAnthology.com).
Each trivia question (35 in a 24-hour cycle) will have various prize packages from 20thCentury Fox’s ALIEN franchise licensing partners. To qualify to win the corresponding prize, participants must “Reply” to the initial “question tweet,” correctly answer the question, and use the #AlienDay426 and #Contest hashtags. A winner (or “winners” when multiple prizes are offered) will be selected for each of the questions. Please refer to “Official Rules” for additional detail.
In regards to the announcement, Jeffrey Godsick, President of Twentieth Century Fox Consumer Products stated: “The ALIEN franchise holds a special place not only within the universe of Fox but with movie enthusiasts across the galaxy.” Godsick added, “We noticed that fans of the ALIEN films were starting to rally around the calendar date of April 26th– given the connection to the planet LV-426. Quite simply, it gave us the idea to do something special on this day; to officially mark the occasion alongside fans and to build excitement online, in stores and once again, in theaters.
The ALIEN film series starring Sigourney Weaver (Ellen Ripley) and directed by legendary auteurs Ridley Scott, James Cameron, David Fincher and Jean-Pierre Jeunet, is one of the most enduring horror sci-fi action franchises of all time. Winning multiple Academy Awards®, these incredible films have spawned countless consumer product lines and launches – from apparel to video games to comic books and more.
The highly-anticipatedALIEN: COVENANT,directed by Ridley Scott and starring Michael Fassbender, will be released in August 2017 by Twentieth Century Fox.
Additional globalALIEN DAYpartners include:
Join the #AlienDay426 conversation on Twitter and Instagram @AlienAnthology and on Facebook athttp://facebook.com/alienanthology
Full contest rules and details can be found on the ALIEN Anthology website:http://AlienAnthology.com
