One of the weirdest things about movie reporting in the age of social media is the fact that publicity for the film often begins before the damn thing is in the can. We saw it withSuicide Squad, and certain filmmakers likeJames Gunnare particularly good at balancing fan engagement with studio secrecy, but one of the most socially pumped-up films in recent memory is the upcomingBaywatchremake. Thanks to a cast full of active social media presences – led by social media maestroDwayne Johnsonwith his 52+ million instagram followers –Baywatchhas been getting a big boost since the first day of filming through on-set images, videos, and tweets.
Today, which is also exactly a year untilBaywatchlands in theaters on June 21, 2025, Johnson has announced a wrap on Baywatch production, and to celebrate the occasion, or #Bayday to keep this article on brand, Paramount has released the first official cast photo. Which is crazy because we have seensomanycastphotosalready. But now, you’re able to get a high-res look at the protectors of the bay in the new image below.
Directed bySeth GordonofHorrible Bosses,Baywatchtells of Johnson’s by-the-books lifeguard, Mitch, who has to team up with Efron’s hotshot, Matt, in order to stop an oil tycoon from destroying their beach.Baywatchalso starsAlexandra Daddario(San Andreas) as Summer, modelKelly Rohrbachas C.J. Parker (originally played byPamela Anderson), andBillionsactressIlfenesh Haderaas Mitch’s love interest, Stephanie Holden.QuanticostarPriyanka Chopraplays the villain, withJack Kesy(The Strain) andAmin Joseph(G.I. Joe: Retaliation) in unspecified roles. And, bonus, the OG Mitch (David Hasselhoff) and C.J. (Pamela Anderson) will definitely bedonning the redsuitsfor an appearance.
