Apple has launched a new service called “Shop with a Specialist,” which enables customers to connect with an Apple Store employee for a live shopping experience. This feature is designed to provide customers with a helpful and personalized experience when purchasing an iPhone online. By using a one-way video, shoppers can directly communicate with a Specialist to receive real-time answers and guidance, thus combining the convenience of online shopping with the expertise of in-store staff.
“Shop with a Specialist” is accessible through Apple’s website and is specifically designed to improve the online shopping experience for iPhone buyers. The service is available at certain hours, offering customers private and secure video sessions where they can learn more about the latest iPhone models and features without leaving their homes. By doing so, customers receive focused attention from dedicated professionals, which leads to a more informed and tailored purchasing experience.

https://www.apple.com/retail/instore-shopping-session/
What to Expect from Apple’s Shop with a Specialist Program
Apple’s “Shop with a Specialist” program offers a personalized way to shop for Apple products and get guidance on making the best choices. Here’s how it works and the advantages for shoppers:
The Basics
What Can a Specialist Help With?
Specialists are there to:
Benefits of Shopping with a Specialist
Is Shop with a Specialist Right for You?
Right now the main product being demo’d is the Apple Vision Pro for people interested in trialing out a VR headset. You can book an appointment to test out a unit and see if it’s for you. But you can always talk to the specialists inside an Apple store to get help & advice on any Apple product.
Consider this service if:
Key Takeaways
Understanding Shop with a Specialist Service
Apple’s Shop with a Specialist over Video is a new way for customers to connect with Apple’s retail members. It’s secure, personalized, and focuses on helping users through their purchase journey, exclusively on apple.com or via the Apple Store app.
How It Works
Customers start by visiting the Shop iPhone section on Apple’s website or the Apple Store app. They can request a one-way video session with an Apple Specialist from7 A.M. to 7 P.M. PT. During the call, the customer can see the specialist, but not vice versa, ensuring privacy.
Product Exploration and Assistance
Through the one-way video session, Apple Specialists presentiPhone models, explainingfeatureslike the dual-camera system or the A15 Bionic chip. Customers learn aboutcolors,sizes, andall-day battery life, allowing them to choose the best device for their needs.
Purchase and Financing Options
The service guides users through financing, includingtrade-in valuesandcredit options. If customers have an old device,Apple Trade Inoffers value that can be applied to the new purchase or received as anApple Gift Card. Prices of new devices, such as $799 or $899, may be reduced with validtrade-in offers.
Customer Service and Aftercare
Apple ensures that every customer feels supported. Beyond the purchase, customers receive advice onswitching to iOS, setting up their newdevice, and can learn about recycling throughtrade-in partners.Karen Rasmussen, Apple’s Head of Retail Online, emphasizes that the focus is providing world-class service for an exceptional retail experience.
