The future of breakfast is on the line in the first trailer forJerry Seinfeld’s directorial debut,Unfrosted: The Pop-Tart Story. Featuring a loaded ensemble that includes Seinfeld alongsideMelissa McCarthyand adisgruntledHugh Grantin a Tony the Tiger costume, the film will tell the story of the bitter feud between Kellogg’s and Post that led to the birth of the frosted pastry of many flavors sold on store shelves today. Instead of telling the story like a straight biopic, however, Seinfeld and company are embracing the chaos, taking inspiration from his joke about Pop-Tarts shared in his23 Hours to Killspecial.
Unfrostedtakes place in Battle Creek, Michigan in 1963, where the two notorious cereal rivals are looking for a way to revolutionize how consumers start their day. After years of bland breakfasts, Kellogg’s and Post peruse the world of pastries for their next big thing. What followsis a war that gets explosive, sometimes literally, as corporate ambition runs wild, betrayal runs rampant, and menacing milkmen enter the fray. Throughplenty of research and experimentationwith artificial ingredients, the team at Kellogg’s hopes to win the race with dessert for breakfast, even as the company navigates its own internal chaos.
Seinfeld wanted to make “a colorful, dumb, silly comedy,” withUnfrosted, a tone that’s reinforced throughout the trailer. He hasa stacked roster of comedy iconsby his side to help bring the laughs too, with the Oscar-nominated McCarthy and Emmy-nominated Grant leading a supporting group that also includesJim Gaffigan, Amy Schumer, Max Greenfield, Christian Slater, Sarah Cooper,Bill Burr, Dan Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Adrian Martinez,Fred Armisen, andMaria Bakalova. Despite just how goofy this story of pastry warfare looks, Seinfeld insisted thatthere is some truth to the mostly fictionalized taleinspired by the real-life battle between Post’s Country Squares and Kellogg’s Pop-Tarts.
Who Helped Jerry Seinfeld Bring ‘Unfrosted’ to Life?
Netflix and Seinfeld have been steady partners in recent years, becoming the streaming home to his andLarry David’s legendary sitcomSeinfeldas well asComedians in Cars Getting Coffeeand multiple specials, including the aforementioned23 Hours to Kill.Unfrosted, however, will finally mark his return to the feature film space afterthe meme-worthyBee Moviein 2007. He joined forces withSpike Feresten,Andy Robin, andBarry Marder, all of whom worked on the animated black and yellow adventure, to pen the script for the project.
Unfrosted: The Pop Tart Storypops up on Netflix on May 3. Check outour guide herefor everything to know about the upcoming comedy and watch the trailer below.
Unfrosted: The Pop-Tart Story
Michigan 1963, business rivals Kellogg’s and Post compete to create a cake that could change breakfast forever.
